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It’s time for brand consultants and the rich to think differently!

Ralf A. Pir
3 min readMar 11, 2021

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Since the beginning of January, the media has been focusing on last year’s successful businessmen, artists, etc. It focuses.

There is news about this;

The total wealth of the 10 people on the list of the richest people in the world has increased by approximately 450 billion dollars.

For example; Jeff Bezos has increased his fortune by $ 70 billion since March.

Elon Musk’s fortune, which was $ 25 billion, rose to $ 153 billion.

Bill Gates’s fortune also increased by about $ 20 billion, and so on.

These are presented as an example of success.

As long as the media continues with this mentality, the slavery system will continue. What a pity.

I want to express it as someone who has been a brand consultant for a long time.

While this senior team dominated the market in this way, middle and low income people started to face a worse picture than ever before. (The world food report should be reviewed before it is too late)

Society, on the other hand, has a pure mindset such as “What should we do? People should renew themselves.”

Some of the middle-income European tradesmen I have interviewed in the last two years have gone bankrupt, some are in very bad condition, some are trying to resist with loans.

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Ralf A. Pir
Ralf A. Pir

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